Advertising and Commercial Photography: Fashion-Fitness-Glamour-Swimwear

Posts tagged “South Beach

Behind the Scenes of a Fashion Week

Casting and Fitting
Casting and Fitting

Behind the Scenes at Fashion Week: Fitting (casting in the background)

There are few words in the fashion lexicon that evoke as many glamorous thoughts and dreams as the word ‘Runway.’ This post is put together especially for new models or emerging designers who would like to understand how a typical fashion week is organized.

During “Fashion Week” in any market large or small,  all the players in the various teams involved in the world of fashion come together in glorious pandemonium.

Designers, model agencies, photographers (still and video), wholesale retail chain and boutique buyers, fashion and other magazine editors, models, makeup artists, hair stylists, wardrobe stylists, publicists, advertising agencies, DJs and audiovisual specialists, production companies, … as well as fashionistas and everyone who follows and loves the fashion industry – an endless list –  but EVERYONE is there.

See – and read – lots more about a fashion week both behind the scenes as well as on the runway after the jump, including a FAQ section at the end where the most frequent questions about this blog posting are answered.


Dazzling Brasilian Bikinis Photographed by OyOy

Brasilian colours on Miami South Beach
Brasilian colours on Miami South Beach

OyOy Photographs Brazilian Swimwear on Miami - South Beach

In this post I have a few outtake images from an editorial photoset I shot on Miami Beach.

The brilliant colors of Brazil – yellow, green, blue – are a great contrast for the iconic beaches and deco scenes on cool South Beach.

I spend quite a bit of time in Brasil, mostly in Rio de Janeiro – and the comparisons between South Beach and the beaches of Rio are striking.  Miami is smaller than Rio – but both cities are dominated by the culture of the beach.

More pictures after the jump, all safe for work.


OyOy Shoots Swimwear “On The Rocks” with Elite Model Courtney O’Connor

OyOy's On The Rocks swimwear series

OyOy Shoots Courtney O'Connor On the Rocks

These images are outtakes from an editorial photoset we shot on Miami-South Beach. Our brief was to shoot on the beach in a more stylized style.

How to achieve more fashion than glam with the über sexy Victoria’s Secret discovery and now Elite model Courtney O’Connor put my production team to the test.

Shooting swim and resort wear on the rocks is definitely not comfortable for the model, but the backdrop offers a nice contrast and change from the usual here in South Beach.

See more outtakes after the jump, all safe for work.

Crystal Blue Bib Necklace: Charles Albert | Suit Bottom: Mandalynn Swimwear | Shoes: Michael Kors


8th Street – Miami South Beach – OyOy’s Place

My PAT Studio is on Eighth Street in South Beach, Miami.  I have to check exactly how many blocks long the street is, but I guess it is about 10 or 12. At the east end is of course the beach and Ocean Drive, and at the west end is Biscayne Bay overlooking the skyline of downtown Miami.

I’ve decided to put together some images of the places and locations along this street that I and my teams, clients and models walk along for our shoots.  I’ll add to this every now and then as I prepare the images.

More images after the jump.



Commercial Fashion

Designer: Cesar Rosario

This post is just a quick summary of some of my historical commercial type images and work.  Just a placeholder as I am moving my portfolio website.

More images after the jump.


South Beach Property – Real Estate Photography Services

An express service for real estate agents, brokers and property owners or managers.  These express services are offered at these prices on  Miami-South Beach (Miami Beach south of 25th Street) .  We regularly are called on to photograph properties as part of the advertising photography location, scouting and production services we offer to our clients.  Real estate professionals have asked us to photograph their other listings or for locations that might be suitable for productions, so this real estate photography service has been formally put together.

Service Order

Services Descriptions

Basic $25

This is most suitable for an empty apartment or condo unit.  Exterior of the building, entry and a variety of interior images. 10 final  images delivered.

Upgraded $50

Expanding on the traditional photographs in the Basic option, further images to showcase ‘mood’ and ‘style’ of the property.  This is also suitable for an empty single family home or equivalent. 20 final images delivered.

Deluxe $100

Photographic lighting will be brought in to better and more evenly illuminate interior details. This is normally the best option when the property is furnished. 30 final images delivered.

Luxury (by quote)

High end properties requiring careful planning and often multiple visits to capture day, evening and interior design details are quoted based on the needs of your advertising or design team.

Further options:

Add a model – female or male in lifestyle settings to showcase the property, or if the property is empty to help illustrate ‘scale’.

Brochures and flyers – give us your template and we will deliver your images formatted and sized for your sales materials and flyers.  Options range from onsite low end flyers to complete sales brochures.

NOTE:  Images are delivered in digital JPG format to the Email address specified on the Service Order above, and within a few days of order.  Rush service is available for a small extra fee. Payment is by credit or debit card or PayPal.

The Torque Enemy in the Physics of Photography

Photography at its core is all about mastering and manipulating light. In science, light and its properties are defined and measured in the discipline of physics.

However, from an equipment point of view, there are other elements of physics that come into play in photography. Here in this post I look at Torque and its simple force to break equipment.

Torque is commonly understood as a rotational force – but is technically measured as the force applied to a lever.

Any time I experience an equipment failure, I try to understand how to prevent a recurrence or at least predict points of failure.  The goal is to be able to either avoid (better) or at least quickly recover from them. More often than not, torque is the basis for the failure – and usually introduced by some failure on the part of the photographer.