Advertising and Commercial Photography: Fashion-Fitness-Glamour-Swimwear

Posts tagged “Runway

OyOy Shoots Runway

OyOy Shoots Runway: Walla (Bahrain)
OyOy Shoots Runway: Walla (Bahrain)

OyOy Shoots Designer Walla on the Runway (Bahrain)

Shooting runway is tough for a fashion photographer –  we cannot control the lighting, pose or composition of the image.  Some even compare it as close to sports photography.

After the jump, some of my runway work.

(more…)


Behind the Scenes of a Fashion Week

Casting and Fitting
Casting and Fitting

Behind the Scenes at Fashion Week: Fitting (casting in the background)

There are few words in the fashion lexicon that evoke as many glamorous thoughts and dreams as the word ‘Runway.’ This post is put together especially for new models or emerging designers who would like to understand how a typical fashion week is organized.

During “Fashion Week” in any market large or small,  all the players in the various teams involved in the world of fashion come together in glorious pandemonium.

Designers, model agencies, photographers (still and video), wholesale retail chain and boutique buyers, fashion and other magazine editors, models, makeup artists, hair stylists, wardrobe stylists, publicists, advertising agencies, DJs and audiovisual specialists, production companies, … as well as fashionistas and everyone who follows and loves the fashion industry – an endless list –  but EVERYONE is there.

See – and read – lots more about a fashion week both behind the scenes as well as on the runway after the jump, including a FAQ section at the end where the most frequent questions about this blog posting are answered.

(more…)