Shooting runway is tough for a fashion photographer – we cannot control the lighting, pose or composition of the image. Some even compare it as close to sports photography.
After the jump, some of my runway work.
There are few words in the fashion lexicon that evoke as many glamorous thoughts and dreams as the word ‘Runway.’ This post is put together especially for new models or emerging designers who would like to understand how a typical fashion week is organized.
During “Fashion Week” in any market large or small, all the players in the various teams involved in the world of fashion come together in glorious pandemonium.
Designers, model agencies, photographers (still and video), wholesale retail chain and boutique buyers, fashion and other magazine editors, models, makeup artists, hair stylists, wardrobe stylists, publicists, advertising agencies, DJs and audiovisual specialists, production companies, … as well as fashionistas and everyone who follows and loves the fashion industry – an endless list – but EVERYONE is there.
See – and read – lots more about a fashion week both behind the scenes as well as on the runway after the jump, including a FAQ section at the end where the most frequent questions about this blog posting are answered.
While I or any commercial fashion photographer prefer that when we pick up the camera we are shooting garments/accessories for a client, an element of our work is “Test” shooting. In a “Test Shoot” the client is the model (the model’s agency if represented) – rather than a designer. The shoot is just as important as for a designer, but the needs and objectives are very different.
Read more about this part of the business relationship between a fashion photographer and model (or model agency) after the jump.
In this post I have a few outtake images from an editorial photoset I shot on Miami Beach.
The brilliant colors of Brazil – yellow, green, blue – are a great contrast for the iconic beaches and deco scenes on cool South Beach.
I spend quite a bit of time in Brasil, mostly in Rio de Janeiro – and the comparisons between South Beach and the beaches of Rio are striking. Miami is smaller than Rio – but both cities are dominated by the culture of the beach.
More pictures after the jump, all safe for work.
These images are outtakes from an editorial photoset we shot on Miami-South Beach. Our brief was to shoot on the beach in a more stylized style.
How to achieve more fashion than glam with the über sexy Victoria’s Secret discovery and now Elite model Courtney O’Connor put my production team to the test.
Shooting swim and resort wear on the rocks is definitely not comfortable for the model, but the backdrop offers a nice contrast and change from the usual here in South Beach.
See more outtakes after the jump, all safe for work.
Crystal Blue Bib Necklace: Charles Albert | Suit Bottom: Mandalynn Swimwear | Shoes: Michael Kors
So, I got a call from Italy asking to set up a session for me to photograph Italian model, actress (La Pupa e il Secchione), and two-time Playboy centerfold (in the Italia and Singapore editions) Francesca Lukasik. It did not take very much deliberation to decide to make some time for this. Francesca comes from nearby Venice in the Veneto region of Italy, and is very well known in the country not only for her glamour modeling and television work but also for her passionate support of Italian football (soccer) – in particular the AC Milano club, but also her endorsements by companies such as Ducati (motorbikes).
A few outtakes from the shoot after the jump, all safe for work.
This post traces the development of the solution to have live images as the shoot progresses presented on an HD screen in my Miami-South Beach PAT Studio for the creative team (makeup, hair, wardrobe, art direction, etc.) to review – especially at the start or at checkpoints during a shoot.
The solution allows for real-time copies of in-camera images – from up to 5 simultaneous bodies or shooters – to be copied to a share point on the studio WiFi computer network, while all normal in-camera images and backups remain on the high speed in-camera data cards for normal post-production workflow, backup and redundancy.
A dedicated ThinkPad laptop computer is configured to monitor the share point and manipulate the queue of images received across the network, and uses an external Samsung large screen HD television as an extended monitor to display thumbnails or quick edits of images transmitted to the creative team.
The discussion below discusses the design, evolution, and implementation of the solution.
These are outtakes from an editorial photoset for V magazine. Our goal was to give the feeling of a fairy in the middle of a forest deep in the night. Complex lighting, fantastic makeup, hair and wardrobe, and wonderful talent all came together to produce these ethereal images.
See the outtakes after the jump, completely safe for work.
This post is just a quick summary of some of my historical commercial type images and work. Just a placeholder as I am moving my portfolio website.
More images after the jump.
Well, with models Brian Holowicki and the lovely Nema McKinzie having flown in from around the USA for a few days to shoot with me… I had to get busy!
With this talent to photograph I decided to pull together a team to take advantage of options and get an editorial photoset put together.
Woke up my neighbor Christian Molina early in the morning, then got Joey Rolon (another neighbor here on South Beach) onto the team as well. Christian is one of Miami’s top makeup and hair stylists and Joey is one of Miami’s own celebrity wardrobe stylists, especially with his atelier “Funky Sexy Couture”. With so much talent on-set and all of us free to do anything we wanted, well, we kind of went all the way.
As there were lots of Japanese themed activities going on in South Beach with the various Miami based Japanese organizations, everyone on the creative team had Japan on their minds. So we decided to ramp up, play along with the Tokyo fashion mood and put together a Harajuku themed fashion shoot.
You can have a look at some results from a long day of work, both in-studio and on-location here in Miami-South Beach.
See more excerpts from this shoot after the jump
With my recent move to Miami, I have had to add Fitness as a genre to my portfolio.
Fortunately, I met Sofia Venanzetti – an Italian fitness expert from Milano in my first days in the city. Already published in fitness and health magazines such as Oxygen, we did a lot of work together to start to build my credentials in the fitness area.
We decided to take advantage of a beautiful day and shoot a fitness series on Government Cut – the waterway where the cruise ships arrive and depart from the port of Miami.
See some more outtakes after the jump.
Models interested to set up a test shoot with OyOy can complete this form. You can also go here to read about test shooting for professional models.
If you are applying for a casting open to freelance or direct booking, you should go to this post.
If you are planning to schedule a shoot with OyOy for your portfolio development or some other sort of Test Shoot, please fill in the information on the form below after the jump.
We look forward to learning of your skills and talents!
And no matter what, Good Luck!
Interested in working with OyOy? This page is for registration of creative (makeup artist, hair stylist, wardrobe stylist, set designer, etc.) as well as production talent (assistant photographer, grip, set builder, etc.).
For certain projects freelance / direct book models can be used, this post on our blog site is where these are maintained. We offer a number of lower cost options to manufacturers, emerging designers, boutique designers and ateliers in need of quality images for their promotion and sales activities, plus editorial.
If you are looking to set up a Test Shoot with OyOy please go here.
A way to help keep up to date with new castings is to click ‘Sign Me Up” to the right to be notified of new posts, and then scroll down to the bottom of this post, and check the two boxes: Notify me of new posts by Email, Notify me of follow-up comments by Email. We also notify every now and then by Email (max once a month, but really only about 6 times a year), you can sign up at this link.
- Feb-March 2013 OyOy is heavily booked for lookbook shoots related to designers deciding their lines during Fashion Weeks. If you will be in Miami-South Beach during February and would be available for relatively informl lookbook shoots please just use the general casting option in the form below, and be sure to specify that you are ‘in town’ in South Beach during the Month of February 2013.
See the submission form and general booking information below.