Advertising and Commercial Photography: Fashion-Fitness-Glamour-Swimwear

Posts tagged “Nikon

Nikon WT-4 Wireless Transmitter in OyOy’s South Beach PAT Studio

Kenneth Cole Reaction Sunglasses

This post traces the development of the solution to have live images as the shoot progresses presented on an HD screen in my Miami-South Beach PAT Studio for the creative team (makeup, hair, wardrobe, art direction, etc.) to review – especially at the start or at checkpoints during a shoot.

The solution allows for real-time copies of in-camera images – from up to 5 simultaneous bodies or shooters – to be copied to a share point on the studio WiFi computer network, while all normal in-camera images and backups remain on the high speed in-camera data cards for normal post-production workflow, backup and redundancy.

A dedicated ThinkPad laptop computer is configured to monitor the share point and manipulate the queue of images received across the network, and uses an external Samsung large screen HD television as an extended monitor to display thumbnails or quick edits of images transmitted to the creative team.

The discussion below discusses the design, evolution, and implementation of the solution.

Kenneth Cole Reaction Sunglasses

Kenneth Cole product shot across the Nikon WT-4

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The Torque Enemy in the Physics of Photography

Photography at its core is all about mastering and manipulating light. In science, light and its properties are defined and measured in the discipline of physics.

However, from an equipment point of view, there are other elements of physics that come into play in photography. Here in this post I look at Torque and its simple force to break equipment.

Torque is commonly understood as a rotational force – but is technically measured as the force applied to a lever.

Any time I experience an equipment failure, I try to understand how to prevent a recurrence or at least predict points of failure.  The goal is to be able to either avoid (better) or at least quickly recover from them. More often than not, torque is the basis for the failure – and usually introduced by some failure on the part of the photographer.

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