Advertising and Commercial Photography: Fashion-Fitness-Glamour-Swimwear

Posts tagged “Fashion

OyOy Shoots Runway

OyOy Shoots Runway: Walla (Bahrain)
OyOy Shoots Runway: Walla (Bahrain)

OyOy Shoots Designer Walla on the Runway (Bahrain)

Shooting runway is tough for a fashion photographer –  we cannot control the lighting, pose or composition of the image.  Some even compare it as close to sports photography.

After the jump, some of my runway work.

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Behind the Scenes of a Fashion Week

Casting and Fitting
Casting and Fitting

Behind the Scenes at Fashion Week: Fitting (casting in the background)

There are few words in the fashion lexicon that evoke as many glamorous thoughts and dreams as the word ‘Runway.’ This post is put together especially for new models or emerging designers who would like to understand how a typical fashion week is organized.

During “Fashion Week” in any market large or small,  all the players in the various teams involved in the world of fashion come together in glorious pandemonium.

Designers, model agencies, photographers (still and video), wholesale retail chain and boutique buyers, fashion and other magazine editors, models, makeup artists, hair stylists, wardrobe stylists, publicists, advertising agencies, DJs and audiovisual specialists, production companies, … as well as fashionistas and everyone who follows and loves the fashion industry – an endless list –  but EVERYONE is there.

See – and read – lots more about a fashion week both behind the scenes as well as on the runway after the jump, including a FAQ section at the end where the most frequent questions about this blog posting are answered.

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Professional Model Test Shoots by OyOy

Test Shoot for Wilhelmina Miami model Muriel Villar
Test Shoot for Wilhelmina Miami model Muriel Villar

Image from OyOy’s Test Shoot with Bella Agency New York model Muriel Villar

While I or any commercial fashion photographer prefer that when we pick up the camera we are shooting garments/accessories for a client, an element of our work is “Test” shooting. In a “Test Shoot” the client is the model (the model’s agency if represented) – rather than a designer.  The shoot is just as important as for a designer, but the needs and objectives are very different.

Read more about this part of the business relationship between a fashion photographer and model (or model agency) after the jump.

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Dazzling Brasilian Bikinis Photographed by OyOy

Brasilian colours on Miami South Beach
Brasilian colours on Miami South Beach

OyOy Photographs Brazilian Swimwear on Miami - South Beach

In this post I have a few outtake images from an editorial photoset I shot on Miami Beach.

The brilliant colors of Brazil – yellow, green, blue – are a great contrast for the iconic beaches and deco scenes on cool South Beach.

I spend quite a bit of time in Brasil, mostly in Rio de Janeiro – and the comparisons between South Beach and the beaches of Rio are striking.  Miami is smaller than Rio – but both cities are dominated by the culture of the beach.

More pictures after the jump, all safe for work.

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The M-Audio Microphones – Producer Series

Outtake from promo project, M-Audio Microphones Producer Series.

Full image after the jump

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A Midsummer Night’s Dream

A Fairy in the Forest

A Fairy in the Forest

These are outtakes from an editorial photoset for V magazine. Our goal was to give the feeling of a fairy in the middle of a forest deep in the night.  Complex lighting, fantastic makeup, hair and wardrobe, and wonderful talent all came together to produce these ethereal images.

See the outtakes after the jump, completely safe for work.

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Commercial

Commercial Fashion

Designer: Cesar Rosario

This post is just a quick summary of some of my historical commercial type images and work.  Just a placeholder as I am moving my portfolio website.

More images after the jump.

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OyOy Shoots Tokyo Harajuku Fashion Style on Miami South Beach

Photographer OyOy Makeup and Hair Christian Molina Wardrobe Joey Rolon
Photographer OyOy Makeup and Hair Christian Molina Wardrobe Joey Rolon

OyOy photographs Japanese Harajuku fashion style

Well, with models Brian Holowicki and the lovely Nema McKinzie having flown in from around the USA for a few days to shoot with me… I had to get busy!

With this talent to photograph I decided to pull together a team to take advantage of options and get an editorial photoset put together.

Woke up my neighbor Christian Molina early in the morning, then got Joey Rolon (another neighbor here on South Beach) onto the team as well. Christian is one of Miami’s top makeup and hair stylists and Joey is one of Miami’s own celebrity wardrobe stylists, especially with his atelier “Funky Sexy Couture”.  With so much talent on-set and all of us free to do anything we wanted, well, we kind of went all the way.

As there were lots of Japanese themed activities going on in South Beach with the various Miami based Japanese organizations, everyone on the creative team had Japan on their minds.  So we decided to ramp up, play along with the Tokyo fashion mood and put together a Harajuku themed fashion shoot.

You can have a look at some results from a long day of work, both in-studio and on-location here in Miami-South Beach.

See more excerpts from this shoot after the jump

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