Advertising and Commercial Photography: Fashion-Fitness-Glamour-Swimwear

Production Support

New Faces

OyOy shoots New Faces in a Test Shoot
OyOy shoots New Faces in a Test Shoot

OyOy shoots New Faces in a Test Shoot

Model agencies around the world move at a frantic pace with teams of scouts working round the globe sourcing new models – “New Faces” – every day. Powerhouse model management agencies have a proven track record and the power to propel new faces into stardom with their combination of scouting, development, and business regimens.

Read and see more after the jump…



Behind the Scenes of a Fashion Week

Casting and Fitting
Casting and Fitting

Behind the Scenes at Fashion Week: Fitting (casting in the background)

There are few words in the fashion lexicon that evoke as many glamorous thoughts and dreams as the word ‘Runway.’ This post is put together especially for new models or emerging designers who would like to understand how a typical fashion week is organized.

During “Fashion Week” in any market large or small,  all the players in the various teams involved in the world of fashion come together in glorious pandemonium.

Designers, model agencies, photographers (still and video), wholesale retail chain and boutique buyers, fashion and other magazine editors, models, makeup artists, hair stylists, wardrobe stylists, publicists, advertising agencies, DJs and audiovisual specialists, production companies, … as well as fashionistas and everyone who follows and loves the fashion industry – an endless list –  but EVERYONE is there.

See – and read – lots more about a fashion week both behind the scenes as well as on the runway after the jump, including a FAQ section at the end where the most frequent questions about this blog posting are answered.


Model Scouting Photosessions by OyOy

Miami Beach photographer OyOy in the PAT Studio Miami-South Beach
Miami Beach photographer OyOy in the PAT Studio Miami-South Beach

Fashion photographer OyOy photographs Wilhelmina model Muriel Villera

OyOy regularly shoots Model Scouting Photosessions in Miami-South Beach to enable new and working models to gain or expand exposure in the modeling industry – either to arrange representation or expand the model’s client base.

In a simple and streamlined format, models or prospective models have a pro photoshoot with hair and makeup.  Read more about the session after the jump.


Professional Model Test Shoots by OyOy

Test Shoot for Wilhelmina Miami model Muriel Villar
Test Shoot for Wilhelmina Miami model Muriel Villar

Image from OyOy’s Test Shoot with Bella Agency New York model Muriel Villar

While I or any commercial fashion photographer prefer that when we pick up the camera we are shooting garments/accessories for a client, an element of our work is “Test” shooting. In a “Test Shoot” the client is the model (the model’s agency if represented) – rather than a designer.  The shoot is just as important as for a designer, but the needs and objectives are very different.

Read more about this part of the business relationship between a fashion photographer and model (or model agency) after the jump.


Nikon WT-4 Wireless Transmitter in OyOy’s South Beach PAT Studio

Kenneth Cole Reaction Sunglasses

This post traces the development of the solution to have live images as the shoot progresses presented on an HD screen in my Miami-South Beach PAT Studio for the creative team (makeup, hair, wardrobe, art direction, etc.) to review – especially at the start or at checkpoints during a shoot.

The solution allows for real-time copies of in-camera images – from up to 5 simultaneous bodies or shooters – to be copied to a share point on the studio WiFi computer network, while all normal in-camera images and backups remain on the high speed in-camera data cards for normal post-production workflow, backup and redundancy.

A dedicated ThinkPad laptop computer is configured to monitor the share point and manipulate the queue of images received across the network, and uses an external Samsung large screen HD television as an extended monitor to display thumbnails or quick edits of images transmitted to the creative team.

The discussion below discusses the design, evolution, and implementation of the solution.

Kenneth Cole Reaction Sunglasses

Kenneth Cole product shot across the Nikon WT-4


Book a Test or Photoshoot with OyOy

Models interested to set up a test shoot with OyOy can complete this form.  You can also go here to read about test shooting for professional models.

If you are applying for a casting open to freelance or direct booking, you should go to this post.

If you are planning to schedule a shoot with OyOy for your portfolio development or some other sort of Test Shoot, please fill in the information on the form below after the jump.

We look forward to learning of your skills and talents!

And no matter what, Good Luck!


South Florida Location Production Services

Ekaterina Petrovskaya lensed by OyOy on location in South Florida

Our Location Production Services are available to support a wide range of needs, covering cinema, still and video productions, as well as Events such as runway shows, exhibitions, networking and fundraising.

Our film, video and photography locations range from the most explosive and dramatic views that South Florida has to offer, to elegant houses and highrises.

For  Events our venues and services range from organizing banal hotel spaces, to trendy converted usage warehouses and parking garages – all the way to helping you coordinate the most sophisticated and intimate settings imaginable.

We provide fee-based Location Research, Location Scouting and related Production Management Services for all types of productions.

We provide many location related production support services:

■ Fee based Location Research

■ Location Scouting

■ Technical Scouting

■ Film/Photo Permitting

■ Production Parking Coordination Services

■ Security

■ Waste Management Services

■ Catering

We also can Assist with Creative Support for your event or productions:

■ Hair Stylists

■ Makeup Artists

■ Wardrobe Stylists

 Of course, we also have access to talent as well:

■ Hostesses, greeters

■ Promotional models

■ Entertainment

■ Models: fashion, fitness, glamour, etc.

If you are in need of these services, please fill in the form on the page after the Jump:


Crew: Creative and Production Support Registration

Interested in working with OyOy? This page is for registration of creative (makeup artist, hair stylist, wardrobe stylist, set designer, etc.) as well as production talent (assistant photographer, grip, set builder, etc.).


Please Look at Me! Open Call for Creative and Alternative Models of ALL Types

Sometimes model creative talent needs to be heard to be discovered.  This is an Open Call for all kinds of creative shoots as well as models who are overflowing with creative ideas and truly love being a model.

Modeling is an art form – this is well understood by all the pro’s in the business, but also by those very passionate with the craft.

The lights and glitter (and the money as well) is oriented to mainstream commercial advertising campaigns, while the fame starts with prestigious editorial spreads.

There is a whole world of modeling outside of those two realms, and I have a lot of respect for models and creative talent who persevere in other specialty and genre areas.

Do you have a concept and need to get heard?  Fill in the form after the jump, I promise you will get looked at.

Click There ↓


OyOy’s Casting List – Project Listings for Freelance/Direct Bookings

For certain projects freelance / direct book models can be used, this post on our blog site is where these are maintained.  We offer a number of lower cost options to manufacturers, emerging designers, boutique designers and ateliers in need of quality images for their promotion and sales activities, plus editorial.

If you are looking to set up a Test Shoot with OyOy please go here.

A way to help keep up to date with new castings is to click ‘Sign Me Up” to the right to be notified of new posts, and then scroll down to the bottom of this post, and check the two boxes:  Notify me of new posts by Email, Notify me of follow-up comments by Email.  We also notify every now and then by Email (max once a month, but really only about 6 times a year), you can sign up at this link.

  • Feb-March 2013 OyOy is heavily booked for lookbook shoots related to designers deciding their lines during Fashion Weeks.  If you will be in Miami-South Beach during February and would be available for relatively informl lookbook shoots please just use the general casting option in the form below, and be sure to specify that you are ‘in town’ in South Beach during the Month of February 2013.

See the submission form and general booking information below.


South Beach Property – Real Estate Photography Services

An express service for real estate agents, brokers and property owners or managers.  These express services are offered at these prices on  Miami-South Beach (Miami Beach south of 25th Street) .  We regularly are called on to photograph properties as part of the advertising photography location, scouting and production services we offer to our clients.  Real estate professionals have asked us to photograph their other listings or for locations that might be suitable for productions, so this real estate photography service has been formally put together.

Service Order

Services Descriptions

Basic $25

This is most suitable for an empty apartment or condo unit.  Exterior of the building, entry and a variety of interior images. 10 final  images delivered.

Upgraded $50

Expanding on the traditional photographs in the Basic option, further images to showcase ‘mood’ and ‘style’ of the property.  This is also suitable for an empty single family home or equivalent. 20 final images delivered.

Deluxe $100

Photographic lighting will be brought in to better and more evenly illuminate interior details. This is normally the best option when the property is furnished. 30 final images delivered.

Luxury (by quote)

High end properties requiring careful planning and often multiple visits to capture day, evening and interior design details are quoted based on the needs of your advertising or design team.

Further options:

Add a model – female or male in lifestyle settings to showcase the property, or if the property is empty to help illustrate ‘scale’.

Brochures and flyers – give us your template and we will deliver your images formatted and sized for your sales materials and flyers.  Options range from onsite low end flyers to complete sales brochures.

NOTE:  Images are delivered in digital JPG format to the Email address specified on the Service Order above, and within a few days of order.  Rush service is available for a small extra fee. Payment is by credit or debit card or PayPal.

The Torque Enemy in the Physics of Photography

Photography at its core is all about mastering and manipulating light. In science, light and its properties are defined and measured in the discipline of physics.

However, from an equipment point of view, there are other elements of physics that come into play in photography. Here in this post I look at Torque and its simple force to break equipment.

Torque is commonly understood as a rotational force – but is technically measured as the force applied to a lever.

Any time I experience an equipment failure, I try to understand how to prevent a recurrence or at least predict points of failure.  The goal is to be able to either avoid (better) or at least quickly recover from them. More often than not, torque is the basis for the failure – and usually introduced by some failure on the part of the photographer.